“Entenmann’s is thrilled to return to our iconic window boxes!” Maureen Sticco, vice president and general manager of sweet baked goods for Bimbo Bakeries USA, tells. “I always knew the Entenmann’s empire would overcome the devastation of Hurricane Ida.”Įntenmann’s parent company, Grupo Bimbo, confirmed to that the window boxes have indeed returned to supermarket aisles. “Want to thank for staying true to their word and bringing back the window,” they tweeted, adding the hashtag #welcomebackthewindow. 27, the Twitter user spoke again, this time much more positive in tone, considering the window box’s return had already been well underway. (Entenmann’s, for its part, did indeed respond to this, along with many other tweets.)įinally, on Jan. Some time later, that same user expressed their frustration by tweeting “Still no plastic window over a year later… care to explain?” on Nov. This can be summarized in a trio of tweets from a Twitter user and avid rich frosted doughnut lover they took away the plastic window for these read the first tweet in the thread on Oct. “Not cool.”īut the snack company’s consumer base is a loyal one, and folks stuck it out until the packaging returned. “You can’t really tell by the photo but I feel personally attacked that Entenmann’s took away the little window & replaced it with a printed picture,” read one consumer’s tweet on Feb. “THEY REMOVED THE YUM YUM WINDOW FROM ENTENMANN’S POUND CAKE!?!” shouted another person on Twitter. “Everything i have feared, supply chain has now come for the little window in the f-ing Entenmann’s box,” tweeted one why yall got a fake window on the side of the choch chip cookies?” tweeted one user in December 2022, also making sure to tag Elon Musk, NASA and SpaceX in the tweet in the hope that they would get right on the pressing issue. Still, that didn’t stop customers from sounding off on social media about the change, which appears to have lasted through most, if not all, of last year. McDonald's Expands Krispy Kreme Test to More Kentucky Locations The facility that produces Entenmann’s packaging in Valley Forge, Pennsylvania was severely flooded when a dam near the facility burst, destroying 5,000 tons of packaging inventory and causing critical damage to the machinery that produced the boxes.Ī representative for Entenmann’s also said the emergency had “serious implications” for its supply chain and caused a brief disruption in product availability, and that the change was meant to ensure that customers could keep enjoying Entenmann’s Hot Cross Buns, Devil’s Food Crumb Donuts and everything else it offers, without interruption. “The clear cellophane ‘window’ that has showcased its donuts, cookies and cakes for decades will be temporarily replaced by a photo of the sweet baked goods inside.”Įntenmann’s also said that some products were to be placed in clear clamshell packaging.Īccording to the company, although there were no changes to any of its actual products, the shift in its look was in response to a material supply disruption caused by Hurricane Ida on Sept. “The next time you are shopping for your favorite Entenmann’s full-size products, you may notice the packaging looks a little bit different,” the statement reads. Get Tri-state area news and weather forecasts to your inbox.
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